Never Let Your Business Domain Name Expire. Here is Why.



The Importance of Renewing Your Business Domain 


I recently experienced firsthand how stressful it can be when organizations lose their domain names due to oversight or changes in domain registration practices. 


In my years of experience with web services and domain name management, I understood the typical domain name life cycle to be:


1. Registration - purchasing and securing the domain 


2. Expiry/Renewal Grace Period - a window of time after expiration where the domain can still be renewed


3. Redemption Grace Period - an additional grace period where the domain can be recovered for a redemption fee


4. Availability for Re-Registration - when the domain returns to the open market for purchase 


However, I learned the hard way that some top-level domain registrars are now hijacking expired domains and immediately passing them to new registrars for re-sale, without any redemption grace period. This practice of snapping up domains immediately after expiration is slyly labeled "back-ordering" by the registrars profiting from it.


The result is that even if you are willing to pay higher than the redemption fee to get your expired domain back, you may be denied the opportunity.


The takeaway - if your business domain is critical to your operations, brand, and communications, take steps to prevent irrevocable loss:


1. Keep the domain locked prior to expiration 


2. At minimum, renew the domain even if you can't afford hosting


3. Downgrade hosting packages to reduce costs and maintain the domain


You may not fully appreciate your domain until it's gone. Be vigilant about expiration dates and renewals to avoid this preventable but highly disruptive outcome. Your domain is the foundation of your online presence - don't let it slip away due to an oversight. 

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